Survey: More and More U.S. Car-Buyers Are Choosing ‘American Made’ Over American Brand

Concerned about American jobs, U.S. consumers are paying more attention to where the cars they buy are manufactured, according to a survey of car shoppers published by LiveScience.com.  That’s good news for international automakers like Toyota that assemble many of their vehicles in the United States.  Last year, Toyota’s U.S. plants assembled more than 70 percent of the vehicles.

In the survey, 41 percent of car shoppers said it is important that the car they buy is produced by American workers. Only 28 percent said it was important for them to buy from a U.S.-based automaker, even if the vehicle was made in another country.  

Significantly, the survey also found that 57 percent of car shoppers consider a car produced in the United States by an international nameplate to be “American-made,” while just 43 percent said the same about a Detroit brand vehicle assembled overseas.

courtesy of pressroom.toyota.com