Read how Toyota Expands ‘Buckle Up for Life’ Safety Program Among Minority Children:

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Responding to disproportionate rates of African American and Hispanic children dying in motor vehicle accidents, Cincinnati Children’s Hospital Medical Center and Toyota today announced they are doubling the reach of their safety education program, Buckle Up for Life, the only national program of its kind.

The new locations for Buckle Up for Life include Houston, Las Vegas, Philadelphia and Orange County, Calif.  They join programs already in place with local hospital partners in Chicago, Cincinnati, Los Angeles and San Antonio.

Toyota’s support for Buckle Up for Life is part of the company’s ongoing commitment to help make local communities safer and stronger.  The company has contributed more than half a billion dollars to nonprofits throughout the United States over the past 20 years.

Buckle Up for Life, or Abróchate a la Vida in Spanish, began in 2004.  It is a national, community-based injury prevention initiative focused on African American and Hispanic communities.  Working with local hospitals and churches, Buckle Up for Life addresses the economic, cultural and where appropriate, language barriers to motor vehicle safety, particularly the proper use of child car restraints.

Over the years, the number of children buckled up nearly tripled among the families who participated in one of Buckle Up for Life’s pilot cities.

courtesy of pressroom.toyota.com