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Toyota retained its position as the #1 automotive brand in Interbrand’s
2011 ranking of the Best Global Brands. Ranked 11th overall, Toyota outscored all other automakers in the report. Mercedes-Benz was 12th, BMW, 15th; Honda, 19th; VW, 47th; Ford, 50th; Hyundai, 61st; Ferrari, 72nd; and Nissan, 90th.
Interbrand said: “Even though Toyota faced both an internal crisis (lack of quality control in 2010) and an external crisis (Japan’s earthquake in early 2011), the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts.”
This is the third brand honor Toyota has earned this year. In July, Interbrand ranked Toyota #1 overall in its 2011 Best Global Green Brands, based on consumer and expert evaluations. In May, Toyota ranked as the world’s most valuable auto brand in the 2011 Brand Z top 100 list, up 11 percent to $24.4 billion.
Article via Toyota and Interbrand
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