Toyota Scion Carlsbad: October 2011

Friday, October 28, 2011

Thank you to the authors of these reviews. Kudos Scott and Nicole!

Two five star reviews from DealerRater:

Review 1

"I can't say enough about Scott Busby and Nicole Manganiello for making our new car experience so amazing Scott was so warm and welcoming no pressure , he was so informative and knowledgeable about the car we wanted , he wanted us to be totally happy and comfortable with our purchase , giving us all the information to make an informed decision on the car we wanted, he made us feel like family, Nicole sealed the deal in financing and made us feel well taken care of and part of the Toyota family !!!Thank you both so much ,Love you guys!! I love my new Camry SE!!!"

Review 2

"I am so stoked on my new Tundra!! This is our 4th purchase at Toyota of Carlsbad and Scott Busby is the man! Scott knows us sooo well, that he had our truck already picked out for us when we got there. He picked exactly the truck we need to accommodate our family of six. I had no choice but to bring my three year old daughter, who he was happy to make hot chocolate for! Not to mention I didn't have time to get my own coffee before hand , and was greeted with a hot Starbucks just how I like it:) He was efficient with our time and respectful of our hectic schedule. Scott is honest, enthusiastic, and truly a pleasure to work with at a time that could have been so stressful! Not to mention that we have a -0% finance rate because of how well he knows the ins and outs of Toyotas financing! I can't believe the deal we got! I will continue to recommend customers to him. Thanks Scott Busby and Toyota of Carlsbad for helping make our dream a reality?"

Wednesday, October 26, 2011

Toyota Is Ranked No. 1 in Customer Satisfaction

Brand Surges to Top of American Customer Satisfaction Index for 2011

As a sign that consumer perception of the brand is recovering from the challenges of recalls in 2010,
Toyota posted a score of 87 out of a possible 100 to tie Lexus and Cadillac atop the recently released American Customer Satisfaction Index (ACSI) for 2011. After slipping from a score of 86 in 2009 to 84 in 2010, Toyota improved by three points in 2011 to move to the top of the rankings. Even more impressive, Toyota is the only non-luxury brand among the ACSI’s top five, which also includes Lincoln and Mercedes-Benz. Among Toyota’s direct competitors, Honda came in at No. 6, Nissan at No. 7 and Hyundai at No. 11. The ACSI is a national economic indicator of customer evaluations of the quality of products and services available to U.S. household consumers. Data from interviews with approximately 70,000 customers annually are used as inputs into an econometric model to measure satisfaction with more than 225 companies in 47 industries and 10 economic sectors, as well as
more than 130 federal government programs, agencies and websites. The index was founded at the University of Michigan’s Ross School of Business. More information on the ACSI can be found at
www.theacsi.org. Updated 10/3/11 Brand Surges to Top of American Customer Satisfaction Index for 2011 ©

Courtesy of Toyota (University of Toyota)

Fans! Don’t forget you have until Oct 31st to use this month’s Facebook coupon.

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Tuesday, October 25, 2011

Toyota Provides Environmental Learning Experience in Costa Rica for 26 U.S. Educators

Twenty-six U.S. teachers have been selected to travel to Costa Rica through the Toyota International Teacher Program. Taking place November 19 – December 3, 2011, the program will provide educators with unique learning experiences to help them encourage and inspire their own students to become more involved in environmental, cultural and world studies.

Now in its13^th year, the program has sent more than 650 educators from across the country to Costa Rica, Galapagos, Japan and South Africa to complete a two-week study tour during which they learn about the environmental challenges each country faces. The program’s aim is to provide a unique and enriching experience for teachers and librarians, and equip them with learnings that will help them develop interdisciplinary, hands-on and solution-oriented educational approaches in their classrooms.

Program Overview

Funded by Toyota Motor Sales, U.S.A., Inc., and administered by the Institute of International Education (IIE), the Toyota International Teacher Program advances environmental stewardship and global connectedness in U.S. schools and communities.

The program to Costa Rica, a country dedicated to protecting its natural resources, will give educators an opportunity to explore environmental and cultural preservation, biodiversity and sustainability through a variety of site visits, discussions, lectures and hands-on activities. Program participants will have an opportunity to meet with local experts, visit schools and museums and experience the rainforest first-hand.

During their travels to San Jose, Guácimo, Sarapiquí and La Fortuna, the educators will participate in a variety of activities that highlight the relationship between Costa Rican history, culture and the environment. They will tour innovative sustainable agriculture projects at Earth University and engage in service projects at La Selva Biological Station, one of the most studied tropical rain forests in the world. Area experts will educate participating teachers on local development, agronomy and conservation practices. Other activities include learning about research methods at Earth University and visiting rural Costa Rican primary and secondary schools to observe classes and interact with teachers and students. All activities are aimed at exploring the role of environmental education in spreading environmental awareness.

To help bridge their Costa Rican experiences with the curriculum projects, the educators will be accompanied by 2009 Toyota International Teacher Program alumnus, Jason Shields. As an on-site Discussion Leader, Jason will provide support and mentorship, facilitating several group debriefs and activities throughout the study tour to stimulate creative thinking among the participants.

Representing 20 states, the 26 participating teachers were chosen through a competitive, merit-based process administered by IIE, the nation’s most experienced nonprofit educational exchange organization. Selection criteria include professional qualifications, evidence of interest in international education, and feasibility of incorporating the study experience into the curriculum.

The Toyota International Teacher Program values diversity and encourages educators of all backgrounds, subjects and school types to apply for future program dates. Applicants must be a U.S. citizen, employed full-time as a secondary classroom teacher or teacher-librarian (grades 7-12) and have a minimum of three years teaching experience. For more information about the Toyota International Teacher Program and to learn about future trips, please visit www.iie.org/toyota.>

Quotes

"Toyota congratulates the 26 teachers selected for this professional development experience in Costa Rica. Like their predecessors, they are excellent representatives of their profession. We are honored to support them through this study program that explores the importance of environmental stewardship both at home and abroad.” – Michael Rouse, vice president of philanthropy, Toyota Motor Sales, U.S.A., Inc.

“We are honored to continue working with Toyota to promote global awareness and environmental stewardship in U.S. schools. The Toyota International Teacher Program provides unique opportunities for educators to strengthen the education they provide to their students. The program allows students to travel and interact with other cultures through their teachers’ experiences, fostering new learning opportunities for thousands of students.” – Dr. Allan E. Goodman, IIE President and CEO

The 26 participating educators for the 2011 trip to Costa Rica are:

· Loris Chen; Fair Lawn, New Jersey

· Sandra Childs; Portland, Oregon

· Margaret Collier: Orlando, Florida

· Emily Dietzschold: Lincoln, Nebraska

· Timothy Dobbins; Spring Valley, California

· John Elfrank-Dana; New York, New York

· Kelly Foss; Rehoboth, Massachusetts

· Robert Hanchett; Houston, Texas

· Angela Hemingway, Meridian, Idaho

· Katie Hook; Portsmouth, Rhode Island

· Tammy Hyder; Newnan, Georgia

· Tracy Marcello; Palm Beach Gardens, Florida

· Christine Mihealsick; Cedar Park, Texas

· Valerie Mulé; Mount Airy, North Carolina

· Paulo Oemig; Las Cruces, New Mexico

· Charles Palmer; Mills River, North Carolina

· Joshua Parker; Chicago, Illinois

· Ann Pearson; Cadott, Wisconsin

· Kimberly Pitts; Cordova, Tennessee

· Jeremiah Potter; San Diego, California

· Alyxandra Price; Montgomery, Alabama

· Bhavna Rawal; Houston, Texas

· Gregory Regalado; Bartlett, Illinois

· Valerie Smith; Vevay, Indiana

· Erin Stephens; Issaquah, Washington

· Susan Tate; Montague, Michigan

Courtesy of Toyota

Monday, October 24, 2011

Thank you to the authors of these reviews. Kudos team!

Two five star reviews from DealerRater:

Review 1

"This is the third new Toyota we have purchased and Scott, John, and Nicole made the whole process very easy to understand. They answered all of our questions and gave us great customer service, especially most recently when we came to the dealership after 5 pm to buy the car. I love that they are open past 5 pm and also on the weekend. We were able to add a warranty to our older Corolla easily over the phone and that extra service helps a lot."

Review 2

"Mauricio was an exceptional Salesman. He made us feel welcome immediately. He was very knowledgeable, respectful, and humble. He did not make us feel pressured, rushed, pushed, or uncomfortable in any way. His negotiation skills in matching our financial demands with the dealerships was nothing short of amazing. We definitely left the dealership extremely satisfied with our new vehicle, the deal agreed upon, and the service provided to us from him. I would definitely recommend future customers to Toyota Carlsbad and in the future, purchase another vehicle."

Thursday, October 20, 2011

Do these folks look familiar? David Marchand, Vanessa Clark, David Asmus, and David’s girlfriend Tina all ran the October 15, Mud Run for charity at Del Mar Racetrack!

This event is proudly benefitting CAF, Challenged Athletes Foundation's® (CAF) Operation Rebound® program. This is the premier sports and fitness program for American military personnel, veterans and first responders with permanent physical disabilities. The group offers access to funding for equipment and training and competition expenses, Military Medical Center Physical Training (MMCPT) and sports clinics. All runners donated their muddy running shoes after the event as well! Great cause and great effort by Toyota Carlsbad employees!

This season Toyota is donating $150,000 to nonprofits who use sports to make a difference

Each week a new batch of organizations will be going head to head, with your votes helping to decide the winner!

Thank you Robert for telling us about Ernan's great service.

Five star review from Yelp:

"I had decided on a 2011 Prius III with Navagation package and obtained quotes from USAA carfinder service for certified dealers in San Diego county. Based upon these quotes and the online trade-in appraisals for my 2007 Prius I set my target for what I hoped to pay in cash and out the door with the new car. The first dealer couldn't meet my target, substantially undervaluing my trade-in. At Toyota Carlsbad I dealt with Ernan Northrup and after minimal negotiating was able to obtain the deal I was happy with. Everything went smoothly, including the completion of all of the paperwork. That evening I had a question about the keys as a result of a confusing statement I read in the car manual and left a message for Ernan to answer it. He did so promptly the next day. I had bought my 2007 Prius at Toyota Carlsbad and had a similar satisfactory experience then. No matter where you go it is important to know beforehand what you want and what you are willing to pay."

Tuesday, October 18, 2011

Toyota and Lexus Honor the Entertainment Industry's Environmental Excellence at the 21st Annual Environmental Media Awards

Toyota and Lexus are once again celebrating the entertainment industry’s environmental efforts as the presenting sponsors of the Environmental Media Awards on Saturday, Oct. 15. In its 21^st year, the annual event honors film and television productions that communicate environmental messages in the most creative and influential ways. This year’s honorees are actor and musician Justin Timberlake, communications executive Marc Nathanson, Southern California Edison, and the Producer’s Guild of America’s environmental initiative – PGA Green. The nominees include films such as Yogi Bear, Disneynature African Cats and The Other Guys, and TV programs such as The Good Wife, Nurse Jackie, CSI: Crime Scene Investigation, The Biggest Loser and Futurama. This year marks Lexus and Toyota’s 11^th year as the presenting sponsors.

“More than a decade ago, Toyota and Lexus joined forces with the Environmental Media Association to help communicate the benefits of hybrid technology. It’s inspiring to see how EMA links the power of celebrity and the influence of entertainment to environmental awareness,” said Dian Ogilvie, senior vice president and secretary of Toyota Motor North America. “We congratulate the nominees and special honorees, and we thank you for continuing to convey environmental messages and actions in creative and influential ways.”

The Toyota and Lexus line-up of hybrid vehicles will be featured at the ceremony at Warner Bros. Studios in Burbank, Calif. Attendees will get a preview of several Toyota vehicles before they go on sale, including the all-new Prius v, 2012 Camry Hybrid, 2012 Prius Plug-in and the second-generation RAV4 EV prototype. On October 15, interested customers can begin signing up for updates on the RAV4 EV production vehicle coming in 2012 by visiting http://www.toyota.com/rav4ev. In addition, the Lexus CT 200h, the world’s first premium luxury compact hybrid, the RX 450h and LS 600h L, as well as the Toyota Highlander Hybrid will be on display.

Toyota Motor Sales, USA, Inc. is a member of the Environmental Media Association’s Corporate Board.

Courtesy of Toyota

Thank you for this excellent review!

Five star review DealerRater:

"Omar was very thorough and professional and he made me feel like he really cared about my needs and desires in the purchase of my new car. I was pleasantly surprised by the financing gentleman (Aaron) as well. He wasn't too pushy and explained everything. Omar had to wait until we were done with Aaron which kept him at the dealership much later than he was supposed to be there and he then took quite a bit of time showing me how to work all of the new features of the car. I felt totally comfortable driving away which was a nice feeling considering I haven't purchased a new car (for myself) in over 15 years! They both deserve kudos for their excellent service and friendliness!"

Thursday, October 13, 2011

What if you could instantly build a car around your every whim?

Tuesday, October 11, 2011

Rugged Toyota 4Runner Offers New Audio Systems for 2012; Toyota Entune™ Services Available

The Toyota 4Runner, the fifth generation of this rugged, full-capability SUV, enters the 2012 model year with major audio and connectivity upgrades and available new automatic running boards. A keystone in the Toyota SUV lineup for 27 years, the 4Runner was named “Most Dependable Midsize Crossover/SUV” by J.D. Power & Associates in 2011.

For 2012, the 4Runner SR5 and Limited grades offer the convenience of newly available automatic running boards. The 4Runner SR5 and Trail models come with standard SiriusXM™ Satellite Radio capability with a 90-day trial subscription included, USB port with iPod® connectivity and hands-free phone capability and music streaming via Bluetooth® wireless technology.

Standard for the Limited grade, and optional for all other 4Runner models, a new display-type audio system incorporates today’s most in-demand connectivity features. Those offered are navigation, Toyota Entune™ services, XM Satellite Radio (with 90-day trial subscription), HD Radio with iTunes® tagging and text/e-mail-to-speech. The Toyota Entune system is a collection of popular mobile applications and data services, with three years of complimentary access. Once the smart phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune’s features are operated using the vehicle’s controls or, for some services, by voice recognition. Entune offers mobile apps for Bing™, iHeartRadio, MovieTickets.com, OpenTable®, and Pandora®. Entune data services include a fuel price guide, sports scores, stocks, traffic and weather.

The 4Runner combines rugged body-on-frame construction with suspension technology that yields ride comfort more often associated with car-based platforms. The 2012 4Runner is available in a variety of configurations and in three models: a well-equipped SR5, top-of-the-line Limited, plus a Trail grade for maximum off-road capability. Optional third-row seats allow for up to seven-person capacity.

Drivetrain configurations include rear wheel 4x2, part-time 4x4 and full-time multi-mode 4x4 with a locking center differential. All models are equipped with a 4.0-liter 270-horsepower V6 teamed to a five-speed ECT-i automatic transmission.

Performance and Efficiency
The 4Runner 4.0-liter V6 generates 270 horsepower and 278 lb.-ft. of torque. Dual independent Variable Valve Timing with intelligence (VVT-i) optimizes torque across the engine’s operating range. Fuel economy ratings rival some car-based SUV-type vehicles at 17 mpg city and 23 mpg highway for 4x2 models (22 mpg highway for 4x4). Maximum towing capacity is 5,000 pounds, with 4Runner’s standard integrated tow hitch receiver and wiring harness.

Handling and Ride
A double-wishbone independent front suspension, combined with a variable-flow rack and pinion steering, help give the 4Runner precise control on demanding roads. Coil springs over gas shocks are used at all four wheels for a comfortable ride and controlled handling. The four-link rear suspension minimizes axle hop and assures a smooth ride for rear seat passengers.

The Limited grade comes standard with an X-REAS suspension system that further improves performance, comfort and control. X-REAS automatically adjusts the damping force of shocks when driving over bumpy surfaces, or when cornering. The system uses a center control absorber to cross-link shocks on opposite corners of the vehicle, substantially reducing pitch and yaw by offsetting opposing inputs. With X-REAS the 4Runner corners flatter, smoother, and handles choppy pavement more easily.

4x4 Capability Designed-In
The 4Runner SR5 and Trail 4x4 models have a two-speed part-time four-wheel-drive system with neutral position. The 4Runner Limited is equipped with a full-time, four-wheel-drive system with a locking center differential and a three-mode, center console-mounted switch. The A-TRAC traction control system is standard equipment on all 4x4 models. The system can distribute driving force to any one wheel in contact with the ground, making terrain irregularities and slippery patches transparent to the driver. An electronic-locking rear differential is standard on the Trail grade.

The Trail grade offers Toyota’s Kinetic Dynamic Suspension System (KDSS) as an option. KDSS significantly improves terrain-following ability by dynamically disconnecting stabilizer bars to allow for more axle travel, and better suspension articulation in slow, difficult terrain.

Toyota’s Crawl Control (CRAWL) feature is standard on the Trail grade. The system helps maintain an appropriate speed to keep the vehicle under control and minimizes the load on drivetrain and suspension components. With the transfer case shifted into low range, CRAWL regulates engine speed and output (along with braking force), to propel the vehicle forward or in reverse at one of the five driver-selectable low-speed settings. This allows the driver to maintain focus while steering over rough level ground or steep grades, without having to also modulate the throttle or brake pedals.

The Trail grade also features a Multi-Terrain Select system that dials in wheel slip control to match the terrain. In loose terrain such as mud and sand, more-than-normal wheel slip is permitted, allowing wheel-spin to work in the vehicle’s favor. On bumpy moguls, or solid rock, wheel slip is minimized and the system acts more like a limited slip differential. The Mogul setting is for any extremely uneven terrain, such as V-ditches, slopes, and ridges, uphill or down.

All 4Runner 4x4 models feature standard Downhill Assist Control (DAC). This feature augments the low-speed ascending ability of low-range by helping to hold the vehicle to a target speed with no driver intervention. All models also come standard with Hill-start Assist Control (HAC), which provides additional control for off-road driving by helping to hold the vehicle stationary before starting on a steep incline or slippery surface.

Exterior Styling
All 4Runner grades feature rugged bumpers and wide fender flares. Aluminum alloy wheels are 17-inches in diameter on SR5 and Trail grades and 20 inches on the Limited, and include a full size spare. The front end’s square fender flares meld with a muscular profile that links with a beefy rear bumper and back door. In addition to its distinctive grille, the SR5 grade also features overfenders to help tackle inclement weather and off-road conditions. A roof rack comes standard.

The Trail grade is designed to maximize off-road performance with superior approach and departure angles, high ground clearance, and an array of functional upgrades for the most demanding active outdoor enthusiast. The Trail model is distinguished by a unique hood scoop, unique 17-inch wheels, black side mirrors, front and rear bumper guards and dark smoke treatment on the head lamps and tail lamps.

The Limited and SR5 grades feature a chrome-plated grille insert, fog lamp bezel and front bumper molding. Front and rear overfenders and side skirts are color-keyed. The side molding, roof rack and rear bumper are also chrome trimmed. The SR5 and Limited grades have supplementary turn signals in the side mirrors, along with puddle lamps.

Safety
The standard Toyota Star Safety System™ includes Vehicle Stability Control (VSC) with traction control (TRAC), an Anti-Lock Brake System with Electronic Brake-force Distribution (EBD) and Brake Assist. VSC helps the driver to ensure control by compensating for front and rear wheel slip. The system uses selective braking and modulated engine output to help keep the vehicle in line with the driver’s steering inputs. On 4x2 vehicles, the Auto LSD (Limited Slip Differential) system allows for better traction on slippery sections of roadway. The four-wheel ABS with EBD provides the 4Runner with optimal brake proportioning, regardless of vehicle load.

A system of eight standard airbags includes front, side-mounted and knee airbags for the driver and front passenger, and side curtain airbags for the second and third row. All 2012 4Runners have active headrests for driver and passenger, and three-point seat belts for all seats.

The 2012 4Runner Limited offers the new Safety Connect™ telematics system. Available by subscription, with or without the optional navigation system, Safety Connect offers four safety and security features: Automatic Collision Notification, Stolen Vehicle Location, Emergency Assistance Button (SOS), and Roadside Assistance. When Safety Connect is ordered, it includes a one-year trial subscription.

In case of either airbag deployment or severe rear-end collision, an Automatic Collision Notification system is designed to automatically call a response center. If a response agent cannot communicate with the occupants, the agent can contact the nearest emergency-services provider to dispatch assistance. Pushing the in-vehicle “SOS” button allows drivers to reach the response center to request help in an emergency as well as for a wide range of roadside assistance needs. If a 4Runner equipped with Safety Connect is stolen, agents can work with local authorities to help locate and recover the vehicle.

A rear clearance sonar system is standard on SR5 models, and a rear-view monitor system is standard on Limited and Trail grades and optional on the SR5. The system displays in the rear-view mirror or navigation screen (if equipped), helping to keep track of hard-to-see objects to the rear of the vehicle.

Comfort and Convenience
A bright, highly visible instrument panel houses speedometer, tachometer, voltage, fuel and coolant temperature gauges, plus a combination meter that offers multiple functions. An Eco-Driving feedback system allows the driver to monitor fuel consumption in real time. On 4Runner Trail, an overhead console within easy reach organizes the off-road control switches into one location. A compass indicator and outside temperature display add functionality. A manual air conditioning system is standard on SR5 and Trail grades; the Limited features an automatic dual zone climate control system.

For second-row passengers, a sculpted front seat-back shape provides additional knee space. The second-row seats, which include a center armrest, individually recline up to 16 degrees in four steps. Third-row seating features a roomy, supportive seating area. A 40/20/40 second-row seat configuration with a one-touch walk-in function makes access to the third row easier.

A rich leather-trimmed interior comes standard on 4Runner Limited and is optional on SR5. Graphite and Sand Beige fabric is standard on SR5. The Trail models are equipped with graphite color water-resistant fabric seats.

Versatility and Convenience
Fold-flat second-row rear seats provide a level load floor in the 4Runner, and it is not necessary to remove the headrests to fold the seats flat. The available third-row seat is split 50/50 and folds flat, as well. The seats can be folded from the side, or at the rear, using separate one-touch levers. With this new arrangement, more cargo space is available without removing seats, and longer items can be conveniently carried.

A Smart Key system featuring keyless entry with push-button start is standard on the Limited grade. The system allows the driver to unlock or start the vehicle by carrying the keyless remote. The cargo door window has jam control, like the moonroof and power side windows. An available pull-out cargo deck is capable of carrying up to 440 pounds, to make loading heavy items easier and to provide seating for tailgating and campsite relaxation. For models with the sliding deck, a 6.4-liter capacity storage box behind the rear seat provides additional storage.

The Limited grade offers an available JBL® premium system with navigation, featuring a six-disk in-dash CD changer and 15 speakers. The navigation system includes a large seven-inch monitor.

Standard on all audio systems is a unique “party mode” audio setting that is ideal for tailgating, raises bass response and shifts sound balance to the rear of the vehicle. Party mode is in addition bolstered by rear liftgate-mounted speakers, which function with or without party mode selected.

Limited Warranty
Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover powertrain for 60,000 miles and corrosion with no mileage limitation. Toyota dealers have complete details on the limited warranty. The 4Runner will also come standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Source:Toyota

Monday, October 10, 2011

Toyota Retains Title as World’s Top Automotive Brand

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Toyota retained its position as the #1 automotive brand in Interbrand’s

2011 ranking of the Best Global Brands. Ranked 11th overall, Toyota outscored all other automakers in the report. Mercedes-Benz was 12th, BMW, 15th; Honda, 19th; VW, 47th; Ford, 50th; Hyundai, 61st; Ferrari, 72nd; and Nissan, 90th.

Interbrand said: “Even though Toyota faced both an internal crisis (lack of quality control in 2010) and an external crisis (Japan’s earthquake in early 2011), the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts.”

This is the third brand honor Toyota has earned this year. In July, Interbrand ranked Toyota #1 overall in its 2011 Best Global Green Brands, based on consumer and expert evaluations. In May, Toyota ranked as the world’s most valuable auto brand in the 2011 Brand Z top 100 list, up 11 percent to $24.4 billion.

Article via Toyota and Interbrand

Thank you Jon for telling us about Ghassan's great service. We appreciate the feedback and thank you for being our customer.

Five star review from DealerRater:

"Ghassan Asfour is an excellent representative for the Toyota brand and for Toyota Carlsbad. I have purchased 3 cars from him now. I keep coming back because he is extremely helpful and professional. There is no pressure, he simplifies the whole process and gives me a great price. He really goes the extra mile as well. In this case, he drove home with me at 10:00 p.m. on a Sunday night to pick up our trade in vehicle and so that my wife could sign some documents while the kids were asleep. I highly recommend Ghassan and Toyota Carlsbad."

Thursday, October 6, 2011

Roy Exum: Ten Air Bags Really Work

Exactly one week ago Kim Smith purchased a 2012 Toyota Camry from Capital Toyota in Chattanooga and was told when she bought the shiny red car that it was the first generation of the most popular car in America to be equipped with 10 different airbags as standard equipment. Hours later, as she then drove her new car home, Kim was stopped at an intersection when she found out how tremendously important that is.

With just 54 miles on her Toyota’s odometer, the 36-year-old Electric Power Board employee watched in complete horror as a Chevrolet Trailblazer – completely airborne - was being hurled directly at the front of her brand-new car with unbelievable force.

“There are no words to describe it,” she said yesterday, “but there is no doubt the car saved my life.

”Another driver was approaching a busy intersection on Sand Mountain early last Wednesday night and apparently fell asleep, running through the stop sign at Highway 301, just up the mountain from Trenton, Ga. When his van plummeted through the intersection, he hit the 3,000-pound Chevrolet SUV broadside and the force of the impact literally launched the second car high into the air.

“Oh, gosh, I was shocked! I was completely stopped, wearing my seat belt,” Kim said. “I heard the first wreck but then the second car came right at me through the air, landing right on the front of the Camry’s hood. It was like a big explosion.

”The instant Kim’s car was struck, all 10 airbags deployed – those located at knee level keeping her legs from being crushed – and, when she finally opened her front door, she got out of her badly-mangled but still brand-new Toyota without so much as a scratch.

This isn’t an advertisement for the newest generation of Camry that Toyota has just unveiled but Lord knows it should be. In a day when too many of us take air bags and safety features for granted, Kim Smith is a walking testament to the fact the 2012 Camry, which was just redesigned with safety as the foremost concern, did exactly what it was made to do at the huge plant in Georgetown, Ky.

“Oh yes, the highway patrolman and the sheriff’s officer both told me if I had been driving my 4-Runner, which I had just traded in, I would have been in bad shape. Thank goodness the other two drivers weren’t badly hurt but all of us are still bruised up. The airbag that saved my legs left my ankle pretty blue.”

Asked if she was getting another Camry, the Henagar, Ala., native laughed and said, “Are you kidding? Only this time I am getting a silver Camry instead of red. I don’t have anything against red but I’d rather not be reminded of what just happened.

“When the Trailblazer hit my car, it kind of bounced off to the side but part of its luggage rack came through the windshield on the passenger side. I was by myself but I don’t think if anybody had been sitting in the seat they would have gotten hurt. The windshield was shattered but there wasn’t any glass inside the car at all.

”How about the airbags?

“When (salesman) Alfred Odister sold me the car, I’m sure he told me about all the safety features – he was great - but, honestly, there was so much to absorb I can’t remember about the air bags. The firemen who were at the wreck told me they counted 14 that went off but some come in sets, I was told,” the personable woman explained.

“I got one of the very first 2012 models so I am waiting for Capital Toyota to get a silver one. When I left the dealership the car had 24 miles on the odometer so I just got to drive it about 30 miles but I really liked it,” she laughed.

“I’m just thankful I was driving it instead of my 4-Runner and that no one was badly hurt."

Ed Emerson, the sales manager at Capital Toyota, said Toyota executives are working to expedite a new replacement Camry for the unfortunate buyer.

“We have been told this new generation Camry is the first to ever earn a five-star safety rating but this proves it. I think we were as shocked as Kim was when we heard what happened. The safety features are really awesome but, please, they don’t need to be tried out!”

Article via The Chattanoogan.com

Written by Roy Exum (royexum@aol.com)

Published Oct 5, 2011

By traveling over tough terrain and through years of use, the Toyota Tundra shows us why it's received J.D. Power and Associates' "Most Dependable Truck" six years in a row.

Wednesday, October 5, 2011

We would like to thank Nancy for writing us this review. We appreciate your feedback.

Five star review DealerRater:

"The service was great, the car is great. I don't have anything else to add to this review."

Tuesday, October 4, 2011

TMC Exhibits Biotechnology and Greening Technologies

Toyota City, Japan, October 3, 2011—Toyota Motor Corporation (TMC) today held an event at its Toyota Biotechnology and Afforestation Laboratory in Aichi prefecture to showcase technologies developed there as part of its biotechnology and afforestation businesses. Technology on display included a newly developed yeast that increases the production yield of cellulosic ethanol bio-fuel, new technologies for the greening of parking lots and walls, and a new “cool-spot creation technology” for simulating and analyzing the effects of greening.

Development status of bio-fuels (cellulosic ethanol)

TMC, through the use of gene recombination technology, has recently developed a new strain of yeast that will play an important role in the fermentation process for producing cellulosic ethanol.

Fermentation of xylose, one of the sugars produced when plant fibers are broken down in the enzymatic saccharification process, is normally difficult to achieve with naturally occurring yeasts. However, TMC’s newly developed yeast is not only highly efficient at fermenting xylose but also highly resistant to such fermentation-inhibiting substances as acetic acid. As a result, the yeast has achieved one of the highest ethanol fermentation density levels in the world* (approximately 47 g/liter), and is expected to improve bio-fuel yield and significantly reduce production costs.

TMC, with the goal of reducing CO₂emissions and responding to the growing need for diverse sources of energy, is working on developing renewable energy sources such as bio-fuels in addition to its work in developing next-generation environment-friendly vehicles. TMC is focusing on cellulosic ethanol, which is produced from non-edible plants that have significantly less impact on world food supplies. Research is underway on developing comprehensive technologies for the various processes involved in producing cellulosic ethanol, including raw material pretreatment, enzymatic saccharification and yeast fermentation. Aiming to achieve production-cost parity with other liquid fuels such as gasoline, TMC is striving to achieve a stable supply of raw-material plant fibers as well as technologies that reduce production costs.

Ultimately, TMC plans to further improve bio-fuel production yield and to cooperate with energy companies to realize its goal of commercializing cellulosic ethanol by 2020.

New technology for urban greening and greening-effect simulation

To aid in reducing the effects of urban heat-island phenomenon, TMC has been working on urban greening products, of both the rooftop and indoor variety. Two newly developed urban greening products—"Smart Green Parking", for the greening of parking areas, and a new wire-based "Smart Green Wall”—will be sold through Toyota Roof Garden Corporation, starting today. TMC hopes to meet a wider range of urban greening needs through this expansion of its greening product line.

Overview of Newly Launched TMC Greening Technologies

Product name	Smart Green Parking	Smart Green Wall
Components	Main panels (bricks and path-reinforcement material), greening plants (TMC-developed TM9 grass, Ophiopogon japonicus Ker-Gawler (dwarf Japanese snake's beard), thyme, moss phlox, etc.)	Wire rolls, tension-adjusters, wire-end adjusters, and climbing plants
Characteristics	- Earthen base is wide enough to allow a durable and ample space for long lasting plant growth - Specially developed blocks ensure both plant sustainability and surface safety - Uses recycled car bumper materials	- Permanent installation with low-maintenance - Lightweight ladder-shaped wires are easy for plants to attach to and easily installed on buildings - Wire tension adjustment function reduces wind-caused fluttering, achieving high wind resistance
Effects (According to TMC survey)	Achieves temperature of 35°C on sunny summer days, approximately 15°C cooler than asphalt surfaces (50°C)	- On sunny summer days, reduces electricity use for indoor air conditioning by approximately 25% compared to a building without green walls. - Achieves an indoor temperature of 32°C, 10°C cooler than a building without green walls (outside temperature of 32°C)
Standard specifications	Total length: 5,000 mm Total width: 2,500 mm	--
Suggested retail price (Varies on locale and installation conditions)	Starting from 222,000 yen (Price per parking space in a four-space parking lot; excluding grading and foundation preparation work)	Starting at 18,000 yen/m²
Sales target	1,000 units/year (2014)	10,000 m²/year (2014)
Production and sales	Toyota Roof Garden Corporation

TMC’s Toyota Biotechnology and Afforestation Laboratory is also developing "cool-spot creation technology" for simulating the effects of greening and predicting the cooling effects of shade and transpiration created by trees. TMC, in conjunction with Tokyo Institute of Technology, developed a method of accurately measuring the amount of transpiration from trees and is building a model for predicting the surface temperature of trees. Through use of this model together with thermal environmental simulators, TMC aims to achieve a visual simulation of greening effects that can determine the types, numbers, and positioning of trees needed to achieve the desired cooling effect. This cool spot formation technology is aimed for commercialization by the end of 2012.

Going forward, TMC plans to link its urban greening technologies and products with smart grids that will become key in building the cities of the future. By doing so, TMC hopes to enhance the functionalities of its greening systems and promote them widely to help build low-carbon houses and cities.

Overview of TMC’s Toyota Biotechnology and Afforestation Laboratory

Address	1099 Marune, Kurozasa-cho, Miyoshi City, Aichi prefecture
Established	May 1999
Number of employees	Approximately 110
Site/floor area	45,800 m²/3,000 m²
Facilities	Research Building (1F: cellulosic ethanol test production plant; 2F: offices; 3F: laboratories), work building, technology exhibit building, fields and greenhouse