Toyota’s August Vehicle Sales Jump 45.6 Percent; No. 1 at Retail!

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Toyota Motor Sales (TMS), U.S.A., Inc. reported strong monthly sales of 188,520 units in August, up 40.2 percent on a daily selling rate (DSR) basis and 45.6 percent on an unadjusted raw volume basis.  For the second straight month, TMS (Toyota, Scion and Lexus) was No. 1 in retail sales.

The Toyota Division posted August sales of 164,283 units, an increase of 47.5 percent over August 2011.  Toyota also repeated as the industry’s No. 1 retail brand for the sixth consecutive month.

“The driving force behind our growth continues to be strong consumer response to the new models we’ve launched over the past 12 months,” explained Bill Fay, Toyota Division group vice president and general manager, in a media conference call today.  “One year after the new Camry was introduced, it continues to thrive in the industry’s most competitive segment and lead the Toyota surge.”  

For the year, Camry remains the best-selling car in America with sales of more than 280,000, up 37 percent.  Fay said Prius sales topped 21,000 in August, up 122 percent, adding that the strengthening housing market gave pickup sales a boost.  Tundra had its best month in four years with sales of nearly 11,500, up 68 percent from last August.

At Scion, the new FR-S continues to create a lot of excitement with total brand sales up nearly 112 percent for the month.  Not only was the FR-S the fastest turning car in the Scion line, it was the fastest turning car in the entire industry, according to Edmunds.com.

The Lexus Division reported total sales of 24,237 units, up 34 percent over August 2011.  Virtually every Lexus model enjoyed significant sales increases over July on a volume basis.

“August was our best sales month so far this year,” said Tim Morrison, Lexus vice president of sales and dealer development.  “Our newly launched cars and luxury utility vehicles continue to lead the way.  In its first month on sale, the all-new ES got off to a great start with sales of 7,557, more than 800 of which were the first-ever ES hybrid.  Dealers are turning them as fast as they can get them as loyal and new customers alike discover the unique combination of luxury, technology and value offered by the ES.

“We sold more than 8,600 RX vehicles in August as the industry’s best selling luxury utility vehicle continued to thrive in what has become an increasingly competitive segment,” Morrison added.

courtesy of toyotanewsroom.com