Monday, January 14, 2013

Toyota Furia Concept Makes Global Debut at 2013 North American International Auto Show

Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.  The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to develop more dramatic, expressively designed vehicles.

“The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.” 

The Furia is designed around a theme of “Iconic Dynamism,” which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase.

The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.


courtesy of pressroom.toyota.com

Friday, January 11, 2013

Hey fans! Claudine was kind enough to leave this wonderful review about her recent purchase. Check it out!




"The dealership, that's nice place, very friendliness and the sales person is very nice with the customer, and services is awesome, i will recommend this dealer with other friends. Thank u for u help. I'm happy with my new truck"

Tuesday, January 8, 2013

2013 Avalon Marketing Campaign Introduces Consumers to New Face of Toyota

Avalon
When Toyota set out to market its all-new 2013 Avalon, the automaker had to find an interesting way to showcase the vehicle’s modern styling, improved performance, innovation and elevated level of craftsmanship to help reposition the flagship sedan in the highly competitive premium mid-size segment. No small task.

  Aimed at younger baby boomers ages 40 to 60, the radically redesigned 2013 Avalon embodies Toyota’s new brand direction and commitment to developing more emotionally compelling products. Extensive research revealed that younger boomers ages 40 to 60 are one of the fastest growing demographics online and regularly consume media through multi-screens. To reach this connected audience, Toyota and Saatchi & Saatchi LA created a fully integrated campaign that leverages multiple platforms and media partnerships to convey the vision behind its new design direction.

  “We wanted to engage with our target audience where they spend time – online and on tablets – through rich, interactive experiences that display the art of design,” said Ed Laukes, vice president of marketing communications, Toyota Motor Sales, U.S.A., Inc. “We’re excited to bring a more emotionally styled design to the Avalon—a vehicle styled at Calty in Southern California and Michigan, engineered at Toyota Technical Center in Michigan and assembled at our manufacturing plant in Georgetown, Kentucky—and showcase it in our dynamic campaign materials.”

  The radically new Avalon made its global debut on April 5 at the 2012 New York Auto Show.  In a groundbreaking television partnership, Toyota introduced its 2013 Avalon Hybrid to the public on October 7 with a “Discover Toyota” showcase that aired on the HSN. Toyota was the first automaker to appear on the retail network.

  Toyota partnered in October with Martha Stewart Living’s “American Made” initiative, which included Martha Stewart’s visit to the Toyota plant in Georgetown, Ky., where the Avalon is produced. The partnership also included exposure at the program’s flagship event in New York’s Grand Central Station with an Avalon on display. The partnership continues in print and online media. 

  The 2013 launch represents a dramatic redesign of the previous generation Avalon. The marketing campaign aims to help shift the product’s youthful appeal to a new audience. It is also the first major product launch under the new Toyota brand theme “Let’s Go Places” which was announced in September 2012.

  Broadcast 
The 2013 Avalon takes the art of making cars to new heights. Toyota’s designers and engineers were inspired to draw a “magic sketch” that led to the creation of an extraordinary vehicle. The launch spot, “Formula,” is a tribute to this development process.

  In the commercial, Avalon emerges dramatically out of black liquid, representing the winning “formula” Toyota employed to craft its next-level design. The voiceover elaborates, “Let’s take every drop of courage, every ounce of inspiration, every bit of determination, and go where we’ve never gone before.” Part engineering, part alchemy, the commercial presents the radically new Avalon as a symbol for the future of Toyota.

  “Formula” premieres on January 7 and will air on network and cable television shows such as Top Chef, Rizzoli & Isles, Royal Pains and Modern Family.

Digital
Digital media elements will feature a series of Web films on YouTube and Toyota.com. Digital programs, including those in partnership with Pandora, Hulu, Trip Advisor, CNET and Food Network, will cross over all digital screens—Web, mobile and tablet—to support the target audience’s media behavior.

  Search engine-optimized content including demo videos and still images will be enhanced to show up in a simple Google search depending on what consumers search for. Television and tablet ads will work together, with broadcast ads designed to inspire consumers to interact with content on tablet devices.

courtesy of pressroom.toyota.com

Wednesday, January 2, 2013

Fans, be sure to read another fabulous review from Maria! We greatly appreciate our customers!

Yelp
5-Star Review on Yelp:

"Toyota of Carlsbad is AWESOME!!! Alex is the fleet manager and he went above and beyond to earn my business! Alex is very knowledgable about Toyota products and I listened attentively to him, I've never owned a Toyota before and this was my first NEW car purchase! I was treated like royalty from the greeting with Alex to the finance department where I met Rick Vannoy who quickly gave a warm welcome and made me feel comfortable with the transaction!  I loved the deal, how I was treated and I love my new car!!!  I feel safe and it is the most quiet car I've ever owned. I purchased a new Toyota Corolla LE and could not be happier ...even the
payment was low...I'm simply thrilled!!!"

Hey Toyota Carlsbad fans! Be sure to read this wonderful review left on our dealership's behalf! Certainly a great way to start off the new year!

Dealer-rater-logo
5-Star Review on DealerRater:

"Duff Joy and assitants did an excellant job at making me comfortable with no pressure. They answered all questions and even gave me a drive home to drop of my old car. They were friendly and proffessional. The finance manager also was profession and polite and not pushy. I would recomend anyone to try this dealership frist."