Toyota is the top Full Line Automotive Brand of the Year,
according to the latest Harris Poll EquiTrend study, which assesses companies
based on familiarity, quality and purchase consideration.
“Understanding the health of your brand is a critical
component in determining the business priorities for companies in any
industry,” said Aron Galonsky, senior vice president at Harris
Interactive. “The higher scores point to increased consumer affinity and
likelihood to purchase from these companies.”
courtesy of toyotanewsroom.com
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