Toyota, Lexus Are No. 1 and 2 in Kelley Blue Book’s Latest Shopper Loyalty Rankings

Lexus’ loyalty rating increased 9.2 percentage points year-over-year in Kelley Blue Book’s new-car shopper survey for the fourth quarter of 2012, making it No. 1 among luxury auto brands and No. 2 overall.  Toyota was again No. 1 overall for the fifth consecutive quarter.

KBB.com said Lexus was 10 percentage points ahead of the next highest ranking luxury brand, Audi, which was ninth overall.  “One year ago,” it added, “there were only 2 percentage points separating the two brands, so interest in Lexus has significantly increased among new-car shoppers on kbb.com in the last year.”

The website attributed much of Lexus’ gain in shopper interest to the redesign of the GS, ES, RX and LS models.  “Lexus has moved in a bold new direction with its vehicle styling, even creating a signature feature with its unique ‘spindle grille,’ while also catering to financial-minded shoppers for winning the prestigious title of Best Resale Value: Luxury Brand in Kelley Blue Book’s Resale Value Awards,” said Akshay Anand, KBB.com’s market intelligence Web analyst.

 

courtesy of toyotanewsroom.com