Wednesday, January 25, 2012

Toyota Ranked #1 in Overall Brand Perception

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The Los Angeles Times reported today that Toyota ranked #1 for overall brand perception in Consumer Reports’ 2012 Car-Brand Perception Survey.

Although Toyota slipped 17 points in the survey, other top brands – Ford, Honda and BMW – saw their scores drop more than 20 points.  The two leading General Motors brands – Cadillac and Chevrolet – did relatively better with only single-digit declines.   Toyota scored 96 points more than 19th ranked Hyundai, which was exactly in the middle of the 38 brands scored this year.

Via Toyota

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