2013 Toyota RAV4 Style

Jennifer shared an amazing review regarding her continuous visits with our service department! Be sure to check it out!

Excellent Review on Google+:

"Service has been easy to schedule, convenient, and a pleasant experience. People are friendy, service is fast...I wait; they even wash my car and I'm on my way. I drive 2000+ mi a mo so I'm in there frequently."

All-New 2014 Toyota Highlander SUV Makes World Debut at 2013 New York Auto Show

The all-new third-generation 2014 Toyota Highlander mid-size SUV made its world debut today at the 2013 New York Auto Show.  

An all-new exterior design conveys both refinement and strength, complementing a new interior that will raise the bar in the mid-size SUV segment.  With three-row seating for up to eight, an array of standard features, a host of available in-cabin technologies, and increased cargo capacity, the new Highlander will offer a nuanced  balance of style, comfort and utility.  The total package is capped off with three powertrain choices: a fuel-efficient four-cylinder engine a powerful V6 with a new six-speed transmission that will produce excellent all-around capability, and a V6-powered Hybrid Synergy Drive powertrain for enhanced mileage and fewer emissions.

Sophisticated, Dynamic Exterior is Sleek and Strong
Sophisticated and dynamic, the new Highlander features a progressive silhouette, a lower roofline for improved aerodynamics, and sculptured side-door panels.  The exterior has grown in length by approximately three inches while width is increased one-half inch, conveying a sleek and strong appearance.

From the front, Highlander’s hood merges with a redesigned trapezoidal grille, wraparound headlamps and deeply chiseled fenders for a more aggressive appearance.

The length of the profile, from the front fenders to the rear quarter panels, boldly stands out with sculptured wheel wells at the corners, allowing for prominently protruding wheels.  The total package is capped off by a newly designed rear lift-gate with one-touch power open/close and driver selectable memory height settings, and taillights and bumper that exude style and strength.

Highlander’s body structure will include high-strength steel in the front pillars for increased rigidity.  Visibility has been improved through precise repositioning of the front A-pillars, while the size of the rear quarter glass has been increased to provide a wider view for driver and occupants.

Refinement is enhanced through improved noise, vibration and harshness (NVH) measures.  Interior noise reduction is achieved through a 30 percent expansion of silencing insulation materials in the floor areas.  Acoustic-type glass is used for the windshield to help reduce noise entering the cabin, and even the panoramic moonroof design works to help reduce wind noise, even when the moonroof is open.

Vibration is minimized through expanded coverage of the dash silencer, enhancements to body sealing, and the strategic placement of three hydraulic engine mounts.  Improvements in the exhaust layout have been made for additional noise and vibration reduction.

Premium Interior Design with Advanced Functionality
Toyota engineers raised the bar on interior design for the mid-size SUV segment by adding even more refinement and functionality to the new Highlander.   The 2014 model will offer a premium interior highlighted by increased spaciousness for up to eight people, and an array of standard comfort, convenience and technology features.

The new Highlander’s interior utilizes premium materials to offer an upscale experience, with most models featuring standard contrast seat stitching. All Highlanders will come equipped with a soft-touch instrument panel; and silver-painted, satin, and chrome-plated accents that are thoughtfully placed throughout the interior.  Wood-grain pattern trim can be found on the front dash and door trim for an added touch of elegance.  Premium fabrics, available smooth and perforated leather-trim seats, leather wrapped steering wheel and shift knob add to Highlander’s redesigned upscale interior.  The adoption of a high quality knit roof lining and available second-row sunshades add to Highlander’s refinement and comfort.

A new roll-top center console box with a dampened sliding door provides a comfortable armrest, or when fully opened is large enough to hold a large handbag.  All Highlanders will feature a newly designed in-meter-cluster Multi-Information Display.  Available ambient lighting around the front dash and doors add to the refined environment.

The second row offers bench-seating for three passengers or two captain’s seats featuring a collapsible tray with cup holders for added convenience.  Getting into the third-row is made easier with the addition of a one-step second-row sliding seat function that provides nearly three more inches of space for easier entry and exit to the third-row.  An overall interior width increase of 4.3 inches in the third-row and a standard recline function creates added comfort for up to three passengers.  Like the second-row bench, the third-row will be 40/60 split for added passenger and storage flexibility and convenience.  Rear cargo space behind the third-row has also increased by up to 34 percent for added storage.

Additional available convenience features include an Automatic High Beam System, Auto Cruise Control, Smart Key, driver’s seat memory, heated and ventilated front seats, heated second-row captain’s seats, and a heated steering wheel.

Improved Dynamic Performance, Handling, Efficiency
The new Highlander will be available in three powertrains.  A 2.7-liter four-cylinder engine is equipped with a variable intake manifold and dual Variable-Valve Timing with intelligence (VVT-i), which controls phasing on both the intake and exhaust camshafts to optimize torque and fuel efficiency. The 2.7-liter engine is teamed with a six-speed electronically controlled automatic transmission.

A 3.5-liter V6 is also equipped with dual VVT-i and a variable intake manifold. Acceleration and fuel efficiency are improved thanks to a new six-speed, electronically controlled automatic transmission (ECT) that offers selectable manual sequential shifting.

The Highlander Hybrid model’s Hybrid Synergy Drive system pairs the 3.5-liter V6 gasoline engine with a high-torque electric drive motor-generator for additional power and fuel efficiency.

The new Highlander will provide a more dynamic driving experience, with new technologies that include Dynamic Torque Control All-Wheel Drive (AWD), enhancements in suspension performance, and optimized electric power steering.  The spring rates and the shock absorbers have been optimally tuned to help enhance the vehicles handling characteristics.

Highlander will have a MacPherson strut front suspension, double-wishbone rear suspension, four-wheel disc brakes, 18-inch alloy wheels and available 19-inch alloys.

Highlander’s Dynamic Torque Control AWD system automatically shifts from front-wheel drive (FWD) to AWD when accelerating or when sensors detect wheel slippage.  The driver is able to view the torque-distribution settings on the meter display.

The Dynamic Torque Control AWD system continuously monitors and controls the torque transfer between the front and rear wheels via an electromagnetically controlled coupling positioned in the rear differential.

Front to rear torque distribution can vary from 100:0 to 50:50, with front-wheel drive (100:0) automatically engaged under normal driving conditions to help improve fuel consumption.

The Dynamic Torque Control AWD system uses information sent from various sensors (speed, steering angle and speed, throttle angle and yaw rate) to automatically govern the transmission of torque to the rear wheels, as required.

A sophisticated, high-speed interactive management system coordinates control of the Dynamic Torque Control AWD, Vehicle Stability Control (VSC) and Electric Power Steering (EPS) systems to enhance Highlander’s performance, handling and safety.

Advanced In-Cabin, Multimedia Connectivity
All new Highlanders come equipped with Toyota’s Entune™ multimedia system.  The Display Audio system with a 6.1-inch touchscreen with Bluetooth^® and voice recognition is standard, while an eight-inch touchscreen system and Toyota’s Entune™ app suite with12 JBL speakers is also available.

The new Highlander will also offer an available Rear Seat Entertainment system with an RCA coaxial input terminal at the rear of the center console to allow external devices, such as gaming systems, to be connected.

Comprehensive Array of Safety & Convenience Features
All 2014 Highlander’s will have eight standard airbags.  Like every Toyota, Highlander will feature the standard Star Safety System™, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, an Anti-lock Braking System, and Smart Stop Technology.  All Highlander’s will also come equipped with a standard backup camera and Hill-start Assist Control.  All AWD models will have an AWD LOCK switch.

New available safety and convenience features include rear parking sonar, Blind Spot Monitor, Lane Departure Alert, Rear Cross Traffic Alert, and a Pre-collision System.   

All Highlanders are assembled at Toyota Motor Manufacturing, Indiana (TMMI) in Princeton, Ind. The all-new Highlander will reach dealer showrooms in early 2014.


courtesy of toyotanewsroom.com

Toyota Recognized by the U.S. Environmental Protection Agency with Its Ninth Consecutive Energy Star Partner of the Year Award

The U.S. Environmental Protection Agency (EPA) has recognized Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA) with its ninth consecutive ENERGY STAR Partner of the Year – Sustained Excellence Award for its continued leadership in protecting our environment through superior energy efficiency. 

  Toyota’s ninth Partner of the Year – Sustained Excellence Award is the most among any automaker that assembles vehicles in the United States and represents all of Toyota’s 13 manufacturing facilities in the region.  During the past decade, cumulative cost savings at these 13 North American vehicle, engine and parts plants totaled more than $370 million and energy use has been reduced by 15 percent per vehicle produced, enough energy to power 27,000 average households for 10 years.

  “Toyota is honored to be recognized with our ninth ENERGY STAR Partner of the Year – Sustained Excellent Award,” said Robin Haugen, general manager of production engineering - Plant and Environmental Engineering at Toyota.  “It gives us greater motivation to identify ways to minimize our impact on the environment while helping our bottom line.  Our team members’ commitment to reducing energy and water consumption across our operations demonstrates that when good ideas are shared, great things can happen.”

  Demonstrating its environmental leadership, last summer eight Toyota manufacturing sites in North America were recognized by the EPA for achieving a 10 percent reduction in energy intensity through its ENERGY STAR Challenge For Industry program, awarded to individual industrial sites.  Collectively, the eight sites reduced energy intensity by nearly 24 percent from baseline (energy intensity is measured relative to efficiency improvements in process and equipment). 

  Examples of energy improvements at Toyota’s manufacturing facilities include:
 

• All North American plants: 

Lighting retrofits resulted in annual savings of 17 million kilowatt hours, enough to power 1,500 average households while eliminating 10,000 tons of greenhouse gas emissions.  Total cost savings topped $1.2 million.

• Bodine Aluminum: 

Replaced a 20 year old oxidizer (used for odor control) with a new, more energy efficient oxidizer, improving energy efficiency by nearly 14 percent and cost savings of $75,000 annually.

• Toyota Motor Manufacturing Canada: 

Its Woodstock plant installed a cooling system using outside air to chill water during the cold season, reducing energy use by nearly two percent, resulting in saving of more than $100,000 annually.  Its Cambridge plant installed linkage-less boiler burner controls, improving boiler efficiency by more than 15 percent, resulting in saving of more than $112,000 annually.

• Toyota Motor Manufacturing, Indiana:

Installed an adiabatic humidification system in the paint booth improving energy efficiency by 35 percent and saving more than $1.1 million annually.  An adiabatic system uses atomized high pressure water instead of steam to control humidity & temperature. 

The plant also reduced paint booth downdrafts by an average of 15 percent in all manual zones saving more than $600,000 annual with zero investment. 

• Toyota Motor Manufacturing, Kentucky:

Installed an adiabatic humidification system in the paint shop that cut steam consumption by more than 65 percent and cut total energy use by 12 percent, resulting in saving of more than $1.4 million annually.

• Toyota Motor Manufacturing, Mississippi: 

As Toyota’s Model Sustainable Plant for the North American region, Mississippi has used innovative design and best practice techniques from other Toyota facilities to become the most energy efficient Toyota plant in the region. For example its paint shop utilizes a unique system that eliminates the need for a paint oven and installed a low pressure adiabatic humidification system.

• Toyota Motor Manufacturing, Texas: 

Installed modified burner controls on a Regenerative Thermal Oxidizer (RTO), resulting in energy efficiency improvement by more than 16 percent and savings of $25,000 annually.  An RTO is an industrial process for the treatment of exhaust air to destroy air pollutants emitted from the process.

• Toyota Motor Manufacturing, West Virginia: 

Installed a compressed air metering system that cut energy use by four percent, resulting in saving of more than $300,000 annually.

Additionally, Toyota has collaborated with more than 180 suppliers across North America to share energy saving ideas and best practices.  Ten of Toyota’s North American manufacturing plants are zero landfill.

courtesy of pressroom.toyota.com

Fans, we are thrilled to read the amazing words Lisa had to share about her experience with our staff at Toyota Carlsbad!

5-Star Review on DealerRater:

" Meeting and dealing with Mr. Joy, his professionalism tempered my harsh feelings for Toyota. Mr. Joy is honest, no-nonsense and an excellent representative for the Toyota dealership. He discussed in depth several car choices and did not try to sell me something I did not want and that is why you got my business..."

Toyota RAV4 EV Demo

Introducing the all-electric SUV, the Toyota RAV4 EV!!!
It uses zero gas (as a certified Zero Emission Vehicle) and has a multimedia system & dual zone climate control system operated by IntelliTouch™ capacitive controls plus features for the real world! Let's Go Places.

Drivers Announced For ‘Revved Up to Race’ 2013 Toyota Pro/Celebrity Race

The red carpet and race cars are ready as Toyota announced today the participants from film, television, music, sports and the military who will compete for checkered flag glory in the 2013 Toyota Pro/Celebrity Race.  The 37^th annual charity race will take placeApril 20 on the 1.97-mile street course in downtown Long Beach, Calif., as part of the 39^th Toyota Grand Prix of Long Beach.

The field of racers will navigate the new 210-horsepower Scion FR-S race vehicles through high speed turns to benefit “Racing for Kids,” a national fundraising program supporting children’s hospitals throughout the United States.  This year’s field of popular celebrity racers includes:

• Cristian Castro (@CristianCastro):Grammy Award-nominated and best-selling Mexican pop singer. Famous from a young age, one of his best known albums is “Mi Vida Sin Tu Amor,” with four singles in the top ten of Billboard's Hot Latin tracks. In April, he will release a new album “Primera Fila,” celebrating 20 years as a singer.
• Kate del Castillo (@katedelcastillo):Mexico’s most acclaimed actress, best known for her starring role in long-running mini-series “La Reina del Sur.” Other credits include “Under the Same Moon,” “Trade” and a guest appearance on the Showtime series “Weeds.”
• Brett Davern(@BDavv): Actor who stars as Jake Rosati in MTV's hit series “Awkward.” Other credits include the film, “Beautiful Ohio” and appearances in “Cold Case,” “CSI: Miami,” “In Plain Sight,” and “Medium.”
• Jenna Elfman(@JennaElfman): Actress known for her quirky role on the TV series “Dharma & Greg,” which earned her a Golden Globe Award.  She now stars as the first lady in the family comedy “1600 Penn.”  Film credits include “Friends with Benefits” and “Keeping the Faith.”
• Jessica Hardy(@swimhardy): A multiple world record-holder in swimming and a 2012 Olympic medalist. A Long Beach, Calif. native, she also does motivational speaking and served as an ambassador for the United States Olympic Committee Team For Tomorrow.
• Jesse Metcalfe(@JesseMetcalfe):Actor best known for his role as a teen gardener on “Desperate Housewives” and who currently stars in the TNT continuation of “Dallas,” based on the 1978 series of the same name. Film credits include “John Tucker Must Die” and “Beyond a Reasonable Doubt.”
• Dakota Meyer (@Dakota_Meyer): Former U.S. Marine who received the Medal of Honor for his 2009 actions in Afghanistan. He wrote, Into the Fire: A Firsthand Account of the Most Extraordinary Battle in the Afghan War, fundraises with the Marine Corps Scholarship Foundation, and has partnered with the U.S. Chamber of Commerce for the Hiring Our Heroes program.
• Jackson Rathbone (@JacksonRathbone): Actor best known for playing Jasper Hale in the hit “Twilight” movie series. Other film credits include “The Last Airbender.”
• Michelle Rodriguez (@MRodOfficial): Film actress best known for her tough girl physical roles, including starring in the record-breaking sci-fi film “Avatar,” the successful “Fast & Furious” franchise,  the 2012 hit “Resident Evil: Retribution” and as a tough LAPD cop in TV’s “Lost.”
• Jeremy Sisto (@JeremySisto):Actor best known for playing Billy Chenowith on the series “Six Feet Under.” He also played Detective Cyrus Lupo on “Law & Order” and currently stars in the series “Suburgatory.”
• Mark Steines(@MarkSteines):Emmy award-winning journalist and host of the Hallmark Channel’s new how-to show, “Home & Family.” He spent more than 17 years on “Entertainment Tonight,” establishing himself as a trusted and charismatic figure in entertainment news. 
• Wanda Sykes (@iamwandasykes): Emmy award-winning comedian, writer and actress who ranks among Entertainment Weekly's 25 Funniest People in America. She has hosted her own late night talk show, “The Wanda Sykes Show” and has appeared on TV shows including, “Curb Your Enthusiasm” and films such as “Evan Almighty.”
• Michael Trucco(@MichaelTrucco): Actor best known for playing Samuel Anders on SyFy's acclaimed series "Battlestar Galactica" and Justin Patrick on the USA Network series “Fairly Legal.”  Other credits include appearances on “Revenge,” “How I Met Your Mother” and “One Tree Hill.”
• Rutledge Wood (@RutledgeWood): Auto racing analyst on Fox Sports/SPEED and co-host of “Top Gear USA.”

Pro drivers competing against the stars for the title include motocross champion and MTV’s “Nitro Circus” star Andy Bell (@AndyBell), 2012 Toyota Pro/Celebrity Race winner and comedian Adam Carolla (@AdamCarolla), Olympic gold medalist swimmer Tyler Clary (@TylerClary)and National Hot Rod Association (NHRA) driver Melanie Troxel (@MelanieTroxel).

“This talented and inspiring celebrity group will not only help Toyota share the story of this long-running charity event, but they also will feel the rush behind the wheel on the famous Toyota Grand Prix of Long Beach track,” said Les Unger, Toyota national motorsports manager. “The Toyota Pro/Celebrity Race thrills both the participants and the crowds while giving back to kids in our communities through donations to Children's Hospital of Orange County and Miller Children’s Hospital Long Beach.”

Rounding out the field is Glenn Faber, partner and general manager of Los Angeles area Keyes Toyota, as well as two charity auction winners: Dave Pasant, a retired insurance executive, and Carter Lay (@CarterLay), philanthropist and LAY'S® chips heir.

The Toyota Pro/Celebrity race is one of the longest-running, corporate sponsored events of its kind. Since 1991, Toyota has donated more than $2 million to the Racing for Kids organization, on behalf of this race and its participants. In addition to Toyota’s contributions, a $15,000 donation will be made in conjunction with the 16^th annual “People Pole Award.” Sponsored by People magazine, the award honors the pole-position winner of the Toyota Pro/Celebrity Race qualifying session on April 19.

courtesy of pressroom.lexus.com

Toyota Carlsbad Positive Reviews

5-Star Reviews on Yahoo Local:

"Toyota Service in Carlsbad has always gone beyond my expectations. Every service advisor that I ve been in contact has always met my needs. I always leave a Happy customer! :)"

"Service advisers are courteous and professional. The service area waiting room is comfortable and the wi fi is adequate. The service to my Prius is prompt and accurate. I have not had to return for a follow up fix: they get the job done correctly the first time."

Fans, Chris was kind enough to shared her honest experiences with our service department!

4-Star Review on Yelp:

"My experience with the Toyota Carlsbad has always been positive whenever I've taken my car in for service.  They are courteous, answer any questions, and are pretty much spot-on with the time they say it will take to have my car serviced."

Fans, be sure to check out this 5 out of 5-star review about our sales team at Toyota Carlsbad!

5-Star Review on DealerRater:

"Omar Curry at Toyota Carlsbad was the best. He was professional, courteous, and answered my questions with clear, direct answers. He did not pressure me in any way to buy from him, or give any kind of a time deadline"

#1 For Everyone Sales Event

Hello fans! Looking for a new car? This is the one event you do not want to miss. The Toyota #1 for Everyone Sales Event is on now at Liberty Toyota! For our best deals, visit http://bit.ly/15Pn7PP

Trina worked with our sales staff over a period of time to understand every aspect of the Toyota that fit her every need. Find out what she had to say on behalf of our sales team!

4-Star Review on Yelp:

" was on the hunt for a new car and had done my research prior to visiting the dealership.  I needed a little pickup truck and after reviewing all of the data available had decided I wanted a Toyota Tacoma.  The next step was going to the dealership to actually drive one.  I met Doug S. on the first day and worked with him for about a month prior to making my purchase.  I took different people with me to the dealership each time and took several test drives, but needed some time before making my final decision.  Through it all Doug S. made himself available, wasn't pushy, and in the end made me a sweet deal!  I totally love my truck and appreciate the fact that Doug S. was honest, sincere, and stand up guy.  I totally recommend Doug S. and Toyota Carlsbad to anyone who is on the hunt for a new car!  "

Fans, our new customer was kind enough to give us a 5 out of 5-star score after leaving Toyota Carlsbad in her dream truck!

5-Star Review on DealerRater:

"My boyfriend and I went looking for our dream truck and found it!! Ernan was very professional, nice, knowledgable and experienced in helping us find what we wanted. He went above and beyond! We met Louis in finance, very friendly guy. He was very honest, funny, professional and to the point. I do have to mention that both of these guys are extremely awesome, and hooked us up! Thank you guys again for a great experience :)"

Toyota Unveils New Donations to Aid in Hurricane Sandy Recovery Efforts

Toyota announced today a significant vehicle donation equivalent to more than $100,000 to help aid the areas hardest hit by Hurricane Sandy.

Today, four months from the day the storm made landfall in the Northeast, the company donated the use of 19 Toyota vehicles to the region’s Red Cross to support relief transportation for one full year. Additionally, Toyota is giving a brand-new 4Runner SUV to Saint Paul’s United Methodist Church in Bay Head, N.J., to aid in transportation and local cleanup. These contributions are in addition to a $1 million donation made by the company to support Sandy relief efforts last year, as well as five vehicles donated at that time.

The donations were presented to both organizations today at Saint Paul’s United Methodist Church in Bay Head, N.J.

Commenting on the donation, Steve Haag, assistant general manager for Toyota’s New York region, said, “We understand the ongoing need for Hurricane Sandy relief aid and we want to make sure the community knows they are still being supported four months after the disaster.” On deciding which Sandy fund to donate to, Haag shared that “our search quickly led us to the region’s Red Cross and Saint Paul’s United Methodist Church, specifically Pastor Scott Bostwick. Both organizations are known throughout the region for their dedicated hard work and we want to honor those making an impact rebuilding their community after the devastation of Sandy.”

Scott Bostwick, Pastor of Saint Paul’s United Methodist Church, offered praise for Toyota’s donations, saying, “Studies show that national crisis donations taper off after five months. A donation like this from Toyota not only provides us with great relief aid, but also reassures our community that our needs aren’t going unnoticed or unmet.”

“American Red Cross disaster recovery efforts are ongoing across multiple states affected by Superstorm Sandy, including our efforts here in counties from the northern edge to the southern tip of New Jersey,” said Nancy Orlando, regional CEO, American Red Cross South Jersey Region. “We’re thrilled to have this fleet of Toyota vehicles, a generous donation that will enable the Red Cross to move manpower and resources more efficiently throughout affected regions.”

The Toyota donation unveiling event included remarks from Pastor Scott Bostwick and from Steven G. Crawford, M.D., Chairman of the Board of the American Red Cross Jersey Coast Chapter. Members of the Red Cross also provided details on how and where others can assist in the relief process. Additional remarks were given by Toyota executives.

courtesy of pressroom.toyota.com

The 2013 Toyota Prius v "Those Who Get It, Get It" with Raphael Saadiq

Fans, Erica was kind enough to share her experience with Toyota Carlsbad. We are excited to hear that our sales team was able to find the perfect car for her to enjoy!

5-Star Review on Yelp:

"I leased a 2013 Prius 3 hatchback from Toyota Carlsbad and I am so happy with it.  The salesman, Doug, was very helpful and patient since I was comparing another vehicle (Highlander hybrid SUV) and it was very time-consuming.  Doug had me test- drive both vehicles and crunched the numbers for several scenarios that I had considered.  He was very personable and answered all of my questions.  I hadn't gotten a new car in 15 years so of course the options and technology have changed so much.
Also, Aaron, the Finance Manager, was very nice and helpful.  I felt that I got a great deal and chose the right vehicle.
I would highly recommend Toyota Carlsbad!"

Fans, be sure to read about Adam and his wife's experience purchasing their new Toyota Sienna from us at Toyota Carlsbad!

5-Star Review on DealerRater:

"My wife and I were curious about purchasing a new Toyota Sienna on March 3, 2013. Alex and Ramon were incredibly helpful and went above and beyond what we were expecting. Everyone we encountered at this dealership was a consummate professional and amazingly friendly. We have purchased a lot of vehicles from dealerships, but this is the best experience we have ever encountered. As long as we are still stationed in southern California, my wife and I will only purchase vehicles from this dealership."

Toyota Motor Sales Continues to See Steady Growth in February

Toyota Motor Sales (TMS), U.S.A., Inc., today reported February 2013 sales results of 166,377 units, an increase of 8.7 percent on a daily selling rate (DSR) basis. Unadjusted for 24 selling days in February 2013 versus 25 in February 2012, TMS sales were up 4.3 percent over the year-ago month. 
Toyota Division posted February total sales of 149,038 units, up 8.7 percent year-over-year on a DSR basis.  Volume-wise, Toyota Division sales increased 4.4 percent over February 2012.

“Despite rising gas prices, severe winter storms and concerns about the federal budget, February was a good indication of the overall strength of the market,” said Bill Fay, group vice president and general manager, Toyota Division. “With the most fuel efficient full line of vehicles, Toyota is well positioned, and we’re encouraged by very positive consumer reaction to our new Avalon and RAV4.”

Lexus Division reported February total sales of 17,339, up 8.3 percent on a DSR basis and up 3.9 percent by raw volume, compared to the same period last year.

Other Highlights:

• Avalon posted its best month since November 2007, up 63.1 percent with sales of 5,703 units
• RAV4, bolstered by sales of the all-new 2014 model, recorded its best-ever February with sales of 13,329 units, up 5.1 percent
• Corolla sales of  24,999 units were up 12.9 percent
• Camry posted sales of 31,270 units, while the Prius Family recorded sales of 17,812
• Total TMS truck sales of 70,051 units, up 16.1 percent
• Total TMS Hybrid sales were 26,966 units, up 2.3 percent on a DSR basis
• Both Tundra and Highlander posted their best February sales since 2008, up 15.5 and 14.1 percent, respectively
• Tacoma recorded sales of 12,644 units, up 18.5 percent, its best February since 2008

courtesy of pressroom.toyota.com

Toyota's Prius Family Tops California New Vehicle Registrations for 2012

Toyota’s Prius-badged vehicles proved to be the most popular new vehicles with California drivers during the 2012 calendar year.  According to R.L Polk, the Prius family cars (Prius Liftback, Prius v, Prius Plug-in, and Prius c) accounted for 61,893 vehicles registered in California, making Prius the No. 1 vehicle badge sold in the state. This continues the trend shown by the state’s consumers who are adopting gasoline-electric hybrid technology and putting more of these vehicles on the road.

“Consumers are drawn to the Prius vehicles because of the brand’s focus on efficiency,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc.  “All four distinct Prius models offer outstanding fuel economy.”

Recently, editors of Cleanmpg.com tested the Ford C-MAX and the Prius v on a 365-mile-highway route at a steady cruise-control moderated speed. In this evaluation, the Prius v averaged 40.8 mpg and actually bested its EPA highway rating by 1.9 percent. On the same roads and using the same testing criteria, Cleanmpg.com editors stated that the Ford C-MAX averaged 35.5 mpg, which is short of its stated EPA rating by 24.4 percent.

courtesy of toyotanewsroom.com