Fans, be sure to take advantage of our exclusive offer for our valued customers, $49.95 Cabin Air Filter Special!

$49.95 Cabin Air Filter Special

Plus tax. Ask you service advisor if your vehicle can use charcoal cabin air filters. Prices for charcoal filters are higher. Cannot be applied toward previous purchases. Valid only at Toyota Carlsbad. Cannot be combined with any other specials, discounts, or offers. See Toyota Carlsbad for complete details. Offer expires 02-28-2013

Toyota and Cincinnati Children’s to Donate 10,000 Child Car Seats to Families In Need as Part of Child Passenger Safety Education Campaign

Did you know that three out of every four child car seats in the United States are not used or installed correctly?  Or that almost 50 percent of children who are fatally injured in motor vehicle crashes were unrestrained?  To address this alarming public health issue and encourage greater safety for child passengers, Toyota and Cincinnati Children’s Hospital Medical Center have teamed up to launch a national, online education campaign on Causes.com.

Thecampaign – at www.Causes.com/Toyota – invites people to take action online: 

• Watch a short video with tips to properly install a child car seat
• Share the video with your friends and family

The campaign builds on the success of Toyota’s and Cincinnati Children’s groundbreaking Buckle Up for Life child safety program in communities.

In recognition of everyone who participates in the campaign, Toyota will donate 10,000 child car seats to families in need.

“While cars and trucks today are safer than they’ve ever been, motor vehicle crashes are still the leading cause of death in the United States for children between the ages of one and 12,” said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America.  “Tragically, so many of these deaths and injuries could be avoided through the proper use of child car seats and seat belts.  We are pleased to be working with the visionary medical experts at Cincinnati Children’s to help empower parents and caregivers to make an even bigger difference in protecting young passengers, while also bringing thousands of new child car seats to families in need.”

“The goal of our partnership with Toyota has been to help keep as many children safe as possible and to educate families on the importance of properly buckling children up during every ride,” said Dr. Victor Garcia, founding director of Trauma Services at Cincinnati Children’s, professor of pediatric surgery and a co-founder of Buckle Up for Life.  “The campaign on Causes.com expands our ability to fulfill this vital mission and to reach even more people across America with information that saves lives.”

Toyota and Causes will host a live Twitter chat to help parents learn valuable tips about child passenger safety. The event will start on Jan. 22 at 2:00 p.m., ET, with certified child passenger safety technicians from Cincinnati Children’s Hospital Medical Center.  The technicians will be available to answer questions, in English and Spanish, about proper car seat installation and other ways to keep child passengers safe.  The chat will be hosted by Corinne McDermott, family travel expert, Huffington Post contributor, and founder of Have Baby Will Travel, a leading website offering travel tips for busy parents, which regularly addresses child safety issues.  Follow @Toyota and @causes and learn some great tips on how you can #BuckleUpforLife.

courtesy of pressroom.toyota.com

Fans, Ellen had such amazing things to say about our Service Department at Toyota Carlsbad! Be sure to read what she said:

5-Star Review on Yelp:

"Great service at Toyota Carlsbad.  I took in 2007 Prius for service and other repairs expecting it to be there most of the day but It was finished before noon. Very pleasant and helpful service advisor, Jana Leopard"

What a wonderful start to the week! Ruben left this stellar review about our thoughtful staff!

 5-Star Review on Yelp:

"Lisa is the best for sending me follow up letters and holiday recipes.  Thank u for the great deal and dedication to your customers."

Toyota Brings Strong Momentum to New Year

Toyota announced that it set a new record for North American production with 1.78 million vehicles manufactured in 2012, up 41 percent from 2011 and surpassing its previous record of 1.72 million in 2007.

In addition, Toyota in 2012 posted record sales and product launches, increased investments and key industry accolades for Toyota across its North American operations

"Thanks to the support of our loyal customers, and the hard work of our dedicated associates, team members and dealers, Toyota achieved a number of important milestones in 2012," said Jim Lentz, president and chief executive officer, Toyota Motor Sales, U.S.A., Inc. and senior vice president, Toyota Motor North America.  "As we continue with the most aggressive product launch in our history, we're confident this momentum will continue in the year ahead."

Revamped Product Line Drives Significant Sales Growth

Buoyed by the launch of 19 new or significantly updated models over the past twelve months, Toyota’s U.S. sales significantly outpaced the industry in 2012. Sales of Toyota, Lexus and Scion vehicles in the United States topped 2 million units, securing 14.4 percent of the market, up from 12.2 percent in 2011.

The Toyota Division claimed the title of No. 1 retail brand in the United States, growing annual sales by 27 percent and outselling its nearest competitor by 133,000 vehicles. Driving this performance was the continued success of the Toyota Camry, the best-selling car in America for the eleventh straight year, with sales of more than 400,000 vehicles in 2012, a 31 percent annual increase in the industry’s most competitive segment.  Additionally:
 

• Scion sales rose by 50 percent based on continued demand for the new FR-S sports car, with 65 percent of buyers new to Toyota;
• Sales of hybrids and other environmental vehicles nearly doubled in 2012, giving Toyota close to a 70 percent share of this critical U.S. market; and
• Toyota certified used vehicle sales once again topped the industry.

Increased Investments Create New Jobs, Bolster Regional Production

Toyota's sales performance was bolstered by record production across Toyota’s 14 North American manufacturing facilities, which now produce 70 percent of the vehicles Toyota sells in the United States.  The volume increase was driven in part by $1.5 billion in investments over the last 13 months, including the company’s newest plant in Blue Springs, Miss., which reached full employment and fully ramped up production. With numerous other production expansions currently underway across North America, the company expects to create a total of 3,500 new manufacturing jobs.

Other production achievements in 2012 include:

• Toyota built its 25 millionth vehicle in North America – a 2013 Hybrid Avalon – at its Georgetown, Ky.,facility;
• Exports of U.S.-assembled vehicles increased 45 percent, percent, to  124,084,000 units, an all-time high;
• For the third year in a row Toyota Camry topped the Cars.com annual American Made Index, which ranks the most-American vehicles based on percentage of their parts made domestically, where they are assembled and how many are sold to U.S. buyers; and
• Toyota Motor Manufacturing, Canada began production of the RAV4 EV at its Woodstock facility.

Toyota Brands Draw Industry Recognition, Generate Consumer Engagement

Toyota’s success in the market was matched by an overwhelmingly positive response from industry observers and the driving public in 2012:

• Nineteen Toyota, Scion and Lexus models were named “Top Safety Picks” by the Insurance Institute for Highway Safety;
• Kelley Blue Book honored Toyota brands with 18 best resale value awards, the most of any automaker; and
• Toyota surpassed more than 1 million fans on Facebook.

Growing, Positive Momentum for 2013

In the coming year, Toyota plans to debut nine new or updated products, including the all-new Toyota RAV4 and Corolla, as well as the Scion tC.

With this line-up of new products, Akio Toyoda’s focus on making more exciting, fun-to-drive vehicles and the Prius family’s continued dominance across the hybrid sector, Toyota is forecasting even greater growth in 2013. That includes an expected increase of roughly 100,000 units to more than 2.15 million vehicles sold in North America for the year, with products introduced in 2012 and 2013 accounting for more than 60 percent of these sales.

courtesy of pressroom.toyota.com

Scion FR-S Wins Cars.com Best of 2013 Award

Collecting its first award of the new year, the Scion FR-S captured the Best of 2013 award from Cars.com, an online review and consumer information website. The win was announced at a Cars.com event surrounding the North American International Auto Show in Detroit and shared with the Subaru BRZ.

To earn the Best of 2013 overall award, the FR-S competed against all new and redesigned vehicles. Judges applauded the FR-S driving experience and affordability across all categories. First winning the best sports car award, the FR-S also bested competitors in the best SUV, midsize sedan, luxury sedan, pickup and hybrid categories to earn the overall prize.

“Winning the Best of 2013 award is an honor and evidence of the sustained energy around the FR-S,” said Scion Vice President Doug Murtha. “As many drivers have discovered, the FR-S is truly bringing the sport back to the car.”

courtesy of pressroom.toyota.com

Fans! Do you need new floor mats in your Toyota? We are offering 20% OFF carpet or all-weather rubber floor mats for our customers! Be sure to take advantage of this exclusive spcial!

20% OFF Genuine Toyota/Scion Floor Mats

We have two options for you: Carpet and all-weather rubber! Genuine factory fit and quality. Not valid on previous purchases. Valid only at Toyota Carlsbad. Cannot be combined with any other specials, discounts, or offers. See Toyota Carlsbad for complete details. Offer expires 02-28-2013

Toyota Furia Concept Makes Global Debut at 2013 North American International Auto Show

Toyota revealed the Corolla Furia Concept at the 2013 North American International Auto Show in Detroit. This exciting compact sedan concept hints at the styling cues consumers can expect to see on the next-generation Corolla.  The concept represents an exterior styling study by Toyota designers, and it builds on the brand’s product development priority to develop more dramatic, expressively designed vehicles.

“The Corolla Furia Concept is an early indicator of where our compact car design may lead in the future,” said Bill Fay, group vice president and general manager of the Toyota Division. “It blends a heightened emphasis on dramatic design and modern elements of high technology to generate curb appeal that will surprise a lot of people.” 

The Furia is designed around a theme of “Iconic Dynamism,” which uses pure and simple surface elements to create a confident, decisive and recognizable appearance appealing to more youthful consumers. It features a more provocative, dynamic interpretation of a compact sedan that displays a more stable, athletic stance with 19-inch allow wheels pushed to the vehicle’s corners with short overhangs to help emphasize its long wheelbase.

The Corolla Furia design includes a swept windshield, with a sloped roofline and pronounced fender flares, to help communicate a sense of motion even when the car is stationary. The aggressively styled front fascia, with a blacked-out grille treatment, helps highlight a pair of sculpted front LED headlamps that combine with the rear composite LED taillight assemblies to add a sense of advanced technology to the Furia’s impactful exterior. Carbon fiber accents adorn the Corolla Furia Concept’s wheel wells, rocker panels, and rear valance, which includes ornate metal exhaust outlet surrounds to add a sense of modern athleticism.

courtesy of pressroom.toyota.com

Hey fans! Claudine was kind enough to leave this wonderful review about her recent purchase. Check it out!

5-Star Review on DealerRater:

"The dealership, that's nice place, very friendliness and the sales person is very nice with the customer, and services is awesome, i will recommend this dealer with other friends. Thank u for u help. I'm happy with my new truck"

2013 Avalon Marketing Campaign Introduces Consumers to New Face of Toyota

When Toyota set out to market its all-new 2013 Avalon, the automaker had to find an interesting way to showcase the vehicle’s modern styling, improved performance, innovation and elevated level of craftsmanship to help reposition the flagship sedan in the highly competitive premium mid-size segment. No small task.

  Aimed at younger baby boomers ages 40 to 60, the radically redesigned 2013 Avalon embodies Toyota’s new brand direction and commitment to developing more emotionally compelling products. Extensive research revealed that younger boomers ages 40 to 60 are one of the fastest growing demographics online and regularly consume media through multi-screens. To reach this connected audience, Toyota and Saatchi & Saatchi LA created a fully integrated campaign that leverages multiple platforms and media partnerships to convey the vision behind its new design direction.

  “We wanted to engage with our target audience where they spend time – online and on tablets – through rich, interactive experiences that display the art of design,” said Ed Laukes, vice president of marketing communications, Toyota Motor Sales, U.S.A., Inc. “We’re excited to bring a more emotionally styled design to the Avalon—a vehicle styled at Calty in Southern California and Michigan, engineered at Toyota Technical Center in Michigan and assembled at our manufacturing plant in Georgetown, Kentucky—and showcase it in our dynamic campaign materials.”

  The radically new Avalon made its global debut on April 5 at the 2012 New York Auto Show.  In a groundbreaking television partnership, Toyota introduced its 2013 Avalon Hybrid to the public on October 7 with a “Discover Toyota” showcase that aired on the HSN. Toyota was the first automaker to appear on the retail network.

  Toyota partnered in October with Martha Stewart Living’s “American Made” initiative, which included Martha Stewart’s visit to the Toyota plant in Georgetown, Ky., where the Avalon is produced. The partnership also included exposure at the program’s flagship event in New York’s Grand Central Station with an Avalon on display. The partnership continues in print and online media. 

  The 2013 launch represents a dramatic redesign of the previous generation Avalon. The marketing campaign aims to help shift the product’s youthful appeal to a new audience. It is also the first major product launch under the new Toyota brand theme “Let’s Go Places” which was announced in September 2012.

  Broadcast 
The 2013 Avalon takes the art of making cars to new heights. Toyota’s designers and engineers were inspired to draw a “magic sketch” that led to the creation of an extraordinary vehicle. The launch spot, “Formula,” is a tribute to this development process.

  In the commercial, Avalon emerges dramatically out of black liquid, representing the winning “formula” Toyota employed to craft its next-level design. The voiceover elaborates, “Let’s take every drop of courage, every ounce of inspiration, every bit of determination, and go where we’ve never gone before.” Part engineering, part alchemy, the commercial presents the radically new Avalon as a symbol for the future of Toyota.

  “Formula” premieres on January 7 and will air on network and cable television shows such as Top Chef, Rizzoli & Isles, Royal Pains and Modern Family.

Digital
Digital media elements will feature a series of Web films on YouTube and Toyota.com. Digital programs, including those in partnership with Pandora, Hulu, Trip Advisor, CNET and Food Network, will cross over all digital screens—Web, mobile and tablet—to support the target audience’s media behavior.

  Search engine-optimized content including demo videos and still images will be enhanced to show up in a simple Google search depending on what consumers search for. Television and tablet ads will work together, with broadcast ads designed to inspire consumers to interact with content on tablet devices.

courtesy of pressroom.toyota.com

Fans, another wonderful customer left kind words on behalf of Toyota Carlsbad! Be sure to read what they had to say.

5-Star Review on DealerRater:

"Duff Joy went above and beyond searching for the exact car we were looking for. We were thrilled when we received the phone call saying, "I found it", so stop by this afternoon. We have never owned a Toyota before and happy to say we loved our experience and looking forward to many years with our new Toyota Highlander!"

Hello fans! Toyota is making all kinds of exciting changes constantly! For starters, we've radically redesigned the new Avalon and RAV4. And we're exploring the future of hybrid synergy, plug-in vehicles and hydrogen fuel cells!!

Fans, be sure to read another fabulous review from Maria! We greatly appreciate our customers!

5-Star Review on Yelp:

"Toyota of Carlsbad is AWESOME!!! Alex is the fleet manager and he went above and beyond to earn my business! Alex is very knowledgable about Toyota products and I listened attentively to him, I've never owned a Toyota before and this was my first NEW car purchase! I was treated like royalty from the greeting with Alex to the finance department where I met Rick Vannoy who quickly gave a warm welcome and made me feel comfortable with the transaction!  I loved the deal, how I was treated and I love my new car!!!  I feel safe and it is the most quiet car I've ever owned. I purchased a new Toyota Corolla LE and could not be happier ...even the
payment was low...I'm simply thrilled!!!"

Hey Toyota Carlsbad fans! Be sure to read this wonderful review left on our dealership's behalf! Certainly a great way to start off the new year!

5-Star Review on DealerRater:

"Duff Joy and assitants did an excellant job at making me comfortable with no pressure. They answered all questions and even gave me a drive home to drop of my old car. They were friendly and proffessional. The finance manager also was profession and polite and not pushy. I would recomend anyone to try this dealership frist."